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MGA picks up the Marvel License

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MGA Entertainment announced that they have picked up a license from Marvel that grants them rights to the Marvel Super Hero universe that features more than 5,000 characters, including Spider-Man, X-Men, The Fantastic Four and Captain America, for the die-cast and toy vehicle category. The agreement covers the classic comic book look of the characters along with the upcoming Marvel-inspired films, including "Ghost Rider" and "Spider-Man 3" plus the new Marvel pre-school property.

Through the agreement, MGA will develop a range of products, including personality- and movie-based die-cast cars and remote control vehicles. Initial products in the RC category will begin hitting retail immediately.





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Posted by Mike on February 1, 2006 07:31 AM
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