DC Comics Announces New Toy Marketing Strategy

DC Comics has announced in a press release plans "to license and distribute collectibles based on the world’s greatest pop culture characters and stories under a new brand name, DC Unlimited. The first series of DC Unlimited products will be unveiled at New York’s American International Toy Fair, and will be distributed to all retail outlets, including mass market and specialty channels."

While DC does not mention specific DC Unlimited toy licenses, we can confirm that the new World of Warcraft action figures will fall under this endeavour. Stay tuned for further details.