Wiz Kids "Coming of Galactus" Event is a Big Success

WizKids Inc. announces the successful conclusion of its “Coming of Galactus” HeroClix world event. The event celebrated the fifth anniversary of HeroClix with tournaments that culminated in winners receiving the 2007 Galactus colossal figure.

“As we put together the ‘Coming of Galactus’ event, we wanted to deliver to retailers an event that would not only drive new players to stores but also bring back lapsed players,” said Mark Tuttle, HeroClix brand manager. “The event drew an enthusiastic response from players and generated big summer revenues for even the smallest brick-and-mortar stores.”

More than 900 retailers from all over the world participated in this five-week program. Retailers received event and prize support, including play maps, a wall scroll, participation figures for players in the first four weeks and the 2007 Galactus colossal figure for the winner of the fifth week’s tournament.