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Marvel Plans to Socailize

Publishing giant launches digital comics on Facebook...

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The Marvel Universe will be extending to online social network, Facebook, with their first application to the massive website. This new Marvel app will be the hub of the Marvel Universe on Facebook and allow fans to search the entire Marvel Digital Universe Collection, launched in November of last year. Facebook is one of the most traveled websites in the United States; and while many companies have chosen to promote through MySpace, Marvel felt Facebook better served the company's needs thanks to their many application possibilities.

Fans who complete the Marvel application will be able to look at free sample digital comics, browse Marvel's Digital library (which contains over 3,000 titles), select favorites, and find out what digital comics their friends also enjoy. Marvel's profile on Facebook will also feature image galleries, videos and upcoming info on hot Marvel properties like their in-house films, Iron Man and The Incredible Hulk. This is the first major effort from one of comics' two major publishers, Marvel and DC, to use the highly-popular socializing networks, and Marvel is sure to please old friends and gain some new ones through the endeavor.

Posted by CJ Stunkard on March 6, 2008 11:03 AM
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