Burger King's Iron Man Promotion Under Fire from Advocacy Group

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Despite the endless parade of positive buzz surrounding Iron Man, one company promoting the film is coming under fire. Burger King, of all places, is currently the target of the Campaign for a Commercial-Free Childhood, an advocacy group which waged a campaign against the marketing of Transformers last year. The CCFC is criticizing the royal palace of burgerdom due to the chain's Iron Man promotion, which the group claims markets a PG-13 movie to those too young to see it. According to the group, commercials for the Burger King's Iron Man Kids meal have run during Nickelodeon (a young children's network), and the in-store promos amount to marketing the film itself. In order to curb this "back door marketing", the group is urging Burger King to pull the Iron Man Kids' Meal.

While Burger King refused to pull the Transformers Kids' Meal last year, they have not yet made an official response to this year's attacks from the advocacy group.