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DARK KNIGHT Blu-ray to Break Sales Records

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The Dark Knight sold a record 600,000 Blu-ray Discs in the U.S. on its first day of release on Dec. 9.

"We think we will hit 1 million this weekend," said WHV president Ron Sanders. "What's really encouraging about it is that the Blu-ray version did exceptionally well across the board. It wasn't just selling in Best Buy or Wal-Mart, but also it did well in grocery and game stores. It was surprising to us just how well it did."

Prior to The Dark Knight, the best Blu-ray Disc performer was Paramount Home Entertainment's Iron Man, which moved 260,000 high-def copies on its first day on sale Sept. 30, and 500,000 units in its first week.

Posted by Devall on December 12, 2008 06:12 AM
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